3 thoughts on “Mark Zuckerberg on Data and what it means”

  1. That really is marketing research 101, yet it it broadly neglected in practice. Research and industry reports are heavy presenting data without context, often casually comparing apples in one market or product category to the oranges in another. By correlating the related data while accounting for measurable variances in environment, one can effectively use data to identify key success or failure points and make quality decisions as a result. By doing so, you’re delving into the coveted realm of “Why?”
    I can think of several instances where entrepreneurs have carried out the more detailed exercise and recognized pain points and opportunities that were previously untapped by incumbents. It will be interesting to see whether the age of Facebook and Big Data mining will make it easier for companies to make these connections. (I’m guessing it will.)

Comments are closed.