You can’t assign a blogger a story and hope the audience doesn’t get the fact that they have no idea what they’re talking about or worse yet, they don’t really care.
Readers connect with a blogger. They know things about them, they laugh together and sometimes argue over points in a story. It’s a give and take relationship that not everyone can handle.
Blogging is not about being stiff and rigid in your writing, but being flexible and flowing with ideas. It doesn’t matter if everyone agrees with your thoughts.
(via The Loop)