From my post, Instagram updates app to focus on consumption. A business model emerges?
As the company starts to arrange photos into collections based on locations or events, it also can start to create an opportunity to inject sponsored photos (sponsored stories if you may) and start to think about revenues – something that had eluded the company thus far.
A recent report by Simply Measured, a Seattle-based social media research company pointed out that nearly 40 percent of the Interbrand 100 are already on Instagram. These brands could find ways to create new engagement behavior and redefine brand advertising.
Interesting post – I have been thinking about this a little bit late. I can’t help but think that we need an alternate set of services that don’t plan on having ‘sponsored stories’ or ‘ads injected in to your stream’……brand presence just erodes the user experience over time (well, for me anyways) to the point where it’s just not that fun to use the service anymore, and any sense of authenticity and genuine community sort of shrivels up and goes away…..