Experience Design

One thought on “Experience Design”

  1. I agree with you Om. Do you also agree however that this brand experience is hard to manage completely? For instance, does the negative press recently about Jack Dorsey create a negative brand experience for Square users? I for one am less inclined to love his products when news like that comes out. It replaces the romance and mystery from behind the curtain with transparent reality. poof, good bye brand essence.

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