I started blogging in earnest in 2001. I have learned a few things and now I have distilled some of those in this post over on Gigaom, and what I think blogging might become in years to come.
Let’s face it — in the past 12 years or so, the idea of blogging has been bastardized by one and all. We continue to confuse blogging as using “WordPress” or using phrases like “told me” or “I asked.” It is news releases repackaged and republished, and it is a vast sea of editorial sameness. What started as a way to break away from the tyranny of the established order — formats and rules — has been brought to its knees. Blogging is much more than that.
And while I embrace every new social platform with gusto, I find it frustrating that my point of view is spliced across various networks. I think the blog is the one that ties it all together — a central location where you fit together all the Lego pieces. In many ways it is no different than what blogs used to be in the beginning. Instead of them being a starting point of the journey, they are now the final stop, a digital home in our social media meanderings.
My full post is here and it might be worth your time if you have interest in media and blogs.