It will be a long time — March 2015 perhaps — before you and your better half will be able to try out Apple’s entry into the fast-fashion business with the Apple Watch. I am in the camp of skeptics till proven otherwise — mostly because I find many flaws with the device, think of it as incomplete and behavior challenged first version. If I am wrong, the Internet will remind me — it always does have a way of making you look like a fool (or smart).
Still, that hasn’t prevented people from writing about the Apple Watch. The Apple PR machine is still as effective as ever. Here are seven articles which I think are intelligent, eloquent and worth your attention.
- Vanessa Friedman, fashion editor of The New York Times asks the question, does the Apple Watch look good? and offers a fashion point of view. “It makes you reimagine what a watch that you might wear everyday should do. It speaks the visual language of ye olde-fashioned watches,” she writes, pointing out the irony of it all.
- The New York magazine’s Kevin Roose writes about the subliminal things Apple will do to make you buy its smart watch. He points out that “Apple gadgets have always been, and will always be, pure fetish objects” and that is what it has going for the Watch.
- Nicholas Carr points out that just as clocks redefined our relationship with time, the new shiny handcuffs are going to redefine our relationship with our world. What he means — we are going to be a lot more distracted, though I wonder if it is possible to be any more distracted.
- The essential design of the watch makes sense to Khoi Vinh, a well known designer based in New York, and also author of one of the better blogs about design thinking.
- Imran Amed, editor of The Business of Fashion outlines 6 core beliefs behind the new Apple watch. Given that he was close to Angela Ahrendts former CEO of Burberry, let’s just say he must have been briefed in detail on the watch. While I find his take refreshing, I do think it fails to ask the tough questions.
- I hate linking to Esquire but John Hendrickson, is asking all the pertinent questions about what’s right and what’s wrong with Apple watch.
- And last, but not the least, here is a measured and very balanced take from KevinTofel who talks about the challenges facing Apple Watch are the same challenges facing other so called smart watches.
Before I go, I think it is testament to Apple’s ability as “market maker” that despite the presence of many many smart watches, we are starting to see conversations in context of fashion, luxury and lifestyle.