“In typical Apple fashion, they’re coming out with something that’s desirable and has style. Everything Apple has done in the last six years has been an evolution of their design language. If you look at watch companies, they do exactly the same thing: They own a visual style, and they stay with it for a hundred years. It doesn’t mean I find the watch exciting—I find it right.” Yves Behar, designer of many watches.
A letter from Om
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