Apple sold over 10 million new iPhone 6 and 6 plus units. That compares to more than 9 million for the iPhone 5s/5c launch and over 5 million for the iPhone 5. This chart gives you some historical context. Some analysts estimate that Apple could sell as many as 38 million units in the September quarter. My friend Steve asked on Twitter, if there is something with an average selling price of $700 that has sold over 10 million units within three days? By Steve’s ASP math, that is a $7 billion weekend.