Who am I buying this for?

The brands themselves aren’t the problem, though: we all need some stuff, so we rely on brands to create the things we need. The problem arises when we feel external pressure to acquire as if new trinkets are a shortcut to a more complete life. That external pressure shouldn’t be a sign to consume. If anything, it’s a sign to pause and ask, “Who am I buying this for?”

The Minimalists

Letter from Om

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