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Apple App Store 10th anniversary 07102018 big 1 gif large 2x

Apple’s App Store turned 10. If you remember Walter Isaacson’s book on Steve Jobs, then you would remember Steve wasn’t a fan of the idea of an app store. An enthusiast community saw an opportunity, released a cracked iOS and an app store for independent apps. Very few developers were on board for the web apps, that Apple was pushing.

Instead it was a bunch of renegades who thought App Store was needed. They called it iOS jailbreaking. By the way, our friend Ben Schachter of Macquarie Research points out that “99.9% of all apps in the App Store have earned less than $1 million,” and that ” In 2017 iPhone Apps were 84% of total sales,” with iPad getting the rest.  

App store’s tenth anniversary is a timely reminder that enthusiasts — derisively labeled fanboys — help turn companies into cultural movements. Twitter, as it does a bearhug on its ecosystem, shouldn’t forget that a large part of its success comes from those same enthusiasts.

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Om Malik

Om Malik is a San Francisco based writer, photographer and investor. More....

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Letter from Om

A (nearly) daily dispatch about tech & future.

You will get my reporting, analysis, conversations, and curation of the essential information you need to make sense of the present future.

Check your inbox or spam folder to confirm your subscription.

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