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A designer who wants to achieve good design must not regard himself as an artist who, according to taste and aesthetics, is merely dressing-up products with a last-minute garment.

The designer must be the ‘gestaltingenieur’ or creative engineer. They synthesise the completed product from the various elements that make up its design. Their work is largely rational, meaning that aesthetic decisions are justified by an understanding of the product’s purpose.

Dieter Rams 

Photo via Rams/Gary Hustwit.

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A Letter from Om

A (nearly) bi-weekly dispatch about tech & future.

Om Malik is a San Francisco based writer, photographer and investor. Read More

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A Letter from Om

A (nearly) bi-weekly dispatch about tech & future.

Om Malik is a a San Francisco-based writer, photographer, and investor. He has spent three decades in the trenches of Silicon Valley as a journalist, entrepreneur, and, more recently, as a venture capitalist. He has been writing about the commercial Internet since its birth. Read more

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