Fair Trade, USDA Organic, and now Climate Neutral. Climate Neutral is a logo that is “carried by brands that measure, reduce, and offset
all of the carbon generated by making and delivering their products.”
The idea for the new label comes from Peter Dering, CEO of Peak Design, a camera accessories company. There are many understandable doubts about this effort, but when it comes to doing something versus nothing, I am biased toward the former. While I firmly believe that reducing consumption is what is best for the planet, I do think it is a clever idea to highlight products that are at least less damaging. This Men’s Journal article about the effort is worth a quick read.