re: Return of Hype 3.0 / PR firms are hiring like crazy (nice double title, though).
The dot-com hype cannot be blamed fully on the public relations industry. It took two to tango, and journalists need to take some of the blame for not vetting stories. If some background research had been done, most likely half the stories would have been spiked.
re: Return of Hype 3.0 / PR firms are hiring like crazy (nice double title, though).
The dot-com hype cannot be blamed fully on the public relations industry. It took two to tango, and journalists need to take some of the blame for not vetting stories. If some background research had been done, most likely half the stories would have been spiked.