Beige PC has been the curse of WinTel universe, with personal computer makers chruning out boxes that are supremely devoid of creativity, good looks and oh uniqueness. Dell and Gateway have taken this blandness to a new level – they are using the same “lass” for their back to the school advertising campaigns. Hell she is even wearing the same hat. As our friends at the Inquirer say: “Either that, or her parents have each separately decided to buy her a PC – and while Mum favours Gateway, Dad favours Dell.” AdRants quips, “Oh, the perils of buying stock photography. Competing companies. Same promotion. Same model. Oops. Of course, both marketers have figured this out and the images arew no longer seen to be on their sites. But, here they are for your amusement.”