Barack Obama’s text message is the big story here. Brian outlined the historical importance in an earlier post. Now we have more data about the text-message itself, thanks to Nielsen Mobile who describes it as “the single largest mobile marketing event in the U.S., to date.” They estimate that 2.9 million U.S. mobile subscribers received a text message from the Obama campaign over the course of Friday, Saturday and Sunday.
Nielsen Mobile monitors shortcode marketing (the use of text-message shortcodes such as the 62262 “O-B-A-M-A”) through the world’s largest telecommunications bill-panel, an opt-in panel that reports on the billing activity for more than 40,000 subscriber lines in the U.S.
photo via flickr courtesy litherland