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Om Malik is a San Francisco based writer, photographer and investor. Read More
Broadband penetration in the U.S. is continuing to grow, and now stands at 90 percent of U.S. households that have a computer at home, according to Broadband Access & Services in the Home 2012, a study by Leichtman Research Group (LRG). Five years ago, 65 percent of households with a computer subscribed to broadband service, LRG notes. Its research shows that broadband subscriptions go up with household incomes.
|
Annual Household Income |
Use a Computer at Home |
Internet at Home |
Broadband at Home |
| Under $30,000 |
59% |
52% |
47% |
| $30,000-$50,000 |
84% |
78% |
68% |
| Over $50,000 |
97% |
97% |
91% |
“While higher-income households remain most likely to subscribe to a broadband service, computers in the home also increases with household income,” said Bruce Leichtman, president and principal analyst for Leichtman Research Group, Inc. “Disparities in computer ownership are the true roots of the broadband divides in the US.”
Here are some other findings from that study (via the LRG press release.)
The high broadband penetration in homes with computers explains why we are seeing slower growth in demand for new broadband connections. At the end of second quarter of 2012, there were a total of 80.33 million broadband subscribes in the U.S. according to LRG.
Reblogged this on Red Paint Blog and commented:
I find this absolutely amazing. I can still remember my first dial-up ISP with its 14.4 and XXXX@ix.netcom.com email address. Now to think that NINETY percent of all US homes have broadband… I would love to see what the standard will be in 2030.
Shouldn’t that be:
“90% of US households with incomes over $50,000 and with computers have broadband”?
Actually across all household incomes, the broadband penetration stands at above 90 percent of those with computers.