Say hello to the alive web!

17 thoughts on “Say hello to the alive web!”

  1. Great post, but I took exception to:

    “As I start to look into the future, it is clear that services and apps need to optimize around attention.”

    Attention alone may be too fuzzy for machine logic to parse into meaningful action, Om.

    Apps need to optimize around understanding human *activity*, be it explicit ( status update ) or implicit ( aka “attention” like hanging out in the 80s metal room on turntable ).

    Where my strong ties there too? Or was it just a bunch of weak ties with me? I had actually left turntable open in a browser tab as I went to lunch, resulting in “Todd was in the 80s metal room for one hour” attention metric false positive?

    1. Todd

      You and I are not too far off in optimizing around attention. Attention is driven by understanding human emotions and as a result that is what drives engagement. I have written about that topic in the past and pointed to the same approach as you argue.

  2. I don’t have a Facebook account, how can I get into Turntable? I keep reading about it here and on TechCrunch (kudos to Turntable for having a good press relationship!) and yet I cannot try it out.

  3. As with Articifial Intelligence where machine and human behaviour is trying to converge, Web would converge virtual and real world and make web Alive or Alive Web.
    There will be lot of intermediate steps in between though.

    Checkout how at 9Slides we are bringing presentations online http://www.9Slides.com

  4. Turntable.fm did provide some serious distraction at the job a few days ago when I tried it out. Malik is right on the money though when he says “The new web is less about page views and it is more about engagement and the economics of attention”. Twitter’s exclusive affiliation with the iCloud will make Gates’s venture even more lucrative. As far as attaining a a richer web experience with music discovery, gorankem.com allows you to see which songs the true fans ranked as being the best, a great tool if you hear an artist for the first time on turntable.fm.

  5. dude, lots of smart things said here, and turntable.fm is an fun app (er weekend project), but it’s not an f-ing paradigm shift. it spread like wildfire – to a few thousand people. the same few thousand who use everything that’s new and shiny. point is, this type of interaction has been around for a long time… they’re called massive multiplayer games.

  6. Not sure if I agree that this is the future. Continuous synchronous interaction (except for chat as a communication tool) is not sustainable. Sure it’s addictive and novel, but at some point you have to kick the habit.

    Asynchronous interaction is still the most sustainable form of social interaction for *most* people.

    Remember Second Life?

  7. Hate that it goes through Facebook, sounds like a great idea that is marginalized to just Facebookers. Not sure I need yet another membership; I got “Cool Reader” over “Kindle” on Android cause one required registering. Love music, not Facebook. Think Zuk is great and Social Network great but why so often do I need to join a 3rd party to use a 1st party.

  8. I think actually MMORPG were the early precursors of this trend. Turntable.fm is probably showing us it crossed the chasm to a mainstream audience. Nice analysis! Thanks.

  9. The new USA turntable shows how unconnected the WWW is, so you now need to be American and using Facebook to participate. Amazon in Canada is nothing like its US site, Netflix same thing, great for maybe the US and UK but even they are separated. It’s suppose to be the Worldwide Web but so much content requires a proxy server. Shaw now has unlimited bandwidth but the web has closed down; good thing the NFB is a Canadian site. We also enjoy TWIT.TV & Revision 3, but what if they get restricted by government or US bandwidth from carriers. The mobile world allows us to communicate on the go but only in the bubble inside the bubble.

  10. I got here from your recent post regarding the Alive Web infographic and I think you are being a bit too narrow-minded about this concept. You are positing the replacement of one web paradigm (static content) for another. Why do they have to be mutually exclusive? Rather than that, what if social media (twitter, FB, etc) and the focus on interaction/occurrence is connecting the web together? Rather than focusing on these singular experiences like turntable.fm, I believe that social media (and the focus on always-on, interactive exchanges) is knitting the web together making it all alive. Perhaps in the future, you won’t need to announce where you will be. Because the content is connected to you via social media, it is intrinsically a part of the interactions and experiences you have.

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