At the turn of the century, when the first Internet mania was raging, one could see the party ending when sports stars, Hollywood actors and musicians started setting up some kind of dotcom shop. Does anyone remember MVP.com, which raised $150 million [and change] from John Elway, Michael Jordan and Wayne Gretzky among others? Why this trip down memory lane?

I am beginning to see some troubling signs and celebrity sightings. Sure, things are not quite as crazy as 2000, but I am of the belief that history does repeat itself. Liz writes about IBeatYou, a video/social network/contest site being started by Baron Davis of the NBA’s Golden State Warriors. I am doubtful this is going to be a big success, but I have been wrong before.

Liz also points out that Bode Miller, world ski champion, has set up Skispace. There might be more such celebrity social-something-video-whatever efforts lurking around the proverbial corner. And when you read about them, well, you know the end is near.