Marc Canter in his unmistakble style praised and then almost rebukes BrightCove. “This is gonna be on drawn out battle of attribition. If it didn’t work for Atom/Shockwave – they sure as hell better figure out why it’s gonna work this time around. But I actually do agree that this is the right model and the ‘last man standing’ – is gonna win – big!” Whatever the end game might be, one thing to be said is that BrightCove has generated a lot of buzz, without really showing off the product it plans to hawk to the users.