Walt Disney used to say, “We don’t make movies to make money, we make money to make more movies.” It’s good to see that ethos is still alive and well at Walt Disney Co. (s DIS). When a bunch of Wall Street analysts and toy retailers expressed doubts about the financial potential of Disney’s new Pixar movie, Up, CEO Robert A. Iger told The New York Times:
We seek to make great films first. If a great film gives birth to a franchise, we are the first company to leverage such success. A check-the-boxes approach to creativity is more likely to result in blandness and failure.
Well said. It is easy to fall prey to a “check the boxes” approach and veer away from the core beliefs and values of your company. If that happens, you’re left with forgettable products that lack vision.