The 700 MHz auctions are finally coming to a close, meeting most if not all expectations. And soon this will set off a network buildout frenzy, especially among the upstarts who end up winning this precious spectrum. Ericsson, the mobile equipment maker, is betting that they will call them for their network gear needs. It will support HSPA for now and in 2009 Ericsson will bring to market products based on 4G technology called LTE. If your technology choice is WiMAX, which is another technology that might be in the running for the 4G sweepstakes, call someone else.