The f8 Preview: How Facebook Plans to Take Over the Web

103 thoughts on “The f8 Preview: How Facebook Plans to Take Over the Web”

  1. If this is FB’s strategy, perhaps it’s the beginning of an entropic collapse?

    Google have evolved and are assuring themselves of being in the middle of the next 10+ years of User Engagement: Mobile.

    FB are thinking about web sites?

    Google will accept a reduced role in “old web,” while they move to own Mobile (Yes, I know, APPLE is in there somewhere, but Google could crush them in the mobile space in 2-3 years if they feel like it; Android=Free Everything, iPhone=PayPerApp).

    End of the day, it will be the Company with the best vision and management who win. FB doesn’t really stand a chance. They’ll destroy some villages along the way but won’t win the war, they just aren’t smart enough or experienced enough.

    Now, if FB come out tomorrow and announce their new free mobile phone and free SMS plan for everyone under 30…well, then, forget everything I said earlier…

    1. I would have to disagree. A mobile company is in a different space than FB. FB is backed by major corporations and I don’t see a problem with those corporations adding anything to make their social presence with FB. What they are proposing in my opinion will be scary. We are going to see phishing sites appear like crazy. I see the risk factor increase exponentially.

    2. Dale, you bring up a really good point. FB is working hard, but perhaps not in the right space. None the less, it seems those in the media are very excited/ worried about this development. http://bit.ly/d30Wsu Personally FB shouldn’t have moved to anything new until the get a dislike button!

  2. users dont want to mix business with pleasure, the integration of long tail small business into FB is a difficult if not impossible task. better to have an outside-integrated business branded destination site with no mobs, cornvilles, beads and drinks on me.

    1. Actually, I know several people with HUNDREDS of so called “friends” and they are TOTAL losers in real life. The people that are REALLY interacting in the real world rarely check their Facebook or don’t have one at all. People are starting to realize it is a waste of life and breath and time. GET IN THE REAL WORLD…GET A LIFE…FACEBOOK SAPS YOUR LIFE

  3. I am quite happy keeping Facebook (or anyone) disassociated from the whole of my web activity. Having more of my data helps them, but I can’t see a real benefit for me (registrations aren’t as annoying as they paint them to be).

  4. I only realized now but I am spending more and more time online using the facebook page. My default homepage on my browser is google.com but after going on-line I check my facebook page.

    I still do searches using google but I spend more time in a digital day on facebook.

    If I remember several years ago, yahoo was losing out to google on the user’s time spent on each website.

    Another thing about the 2 sites. I do not want to show my real identity on google/gmail but I am willing to do so on facebook.

    I see a slow reversal for google.com

  5. Do hope you can opt out of “Facebook Connect 2.0” would annoy me if a blog I went to read and had facebook connect was auto notified to facebook.

    Guess more reason to log out and probably leave facebook all together.

    Maybe time to point 127.0.0.1 facebook.com in my hosts file

  6. This is why more has to be invested in decentralized social networking. I’m building an application called 6d (http://www.get6d.com) that will let people own their own identity and share only what they want across domains through what has essentially been coined as webhooks. We’ll have a beta ready in about a week and it’s already working on my site and a few others to let us talk and share what we choose. This also puts searching for people and topics back in the hands of google and bing like it should be. Check it out we’ve been building it for about a year and it is pretty much opposite of facebook in terms of user ownership and power.

  7. Like you said, it is AOL 2.0 all over again.

    Google gleaned data about us by providing value or using their computing smarts. Benign if you will.

    Facebook is ripping off everyone’s privacy layer by layer. The privacy controls are (deliberately?) shrouded in complexity.

    Once the nuisance factor starts overriding the utility, (dare I say) the same future as AOL beckons ..

  8. Hours before reading this, I lobotomized and disabled (to the extent permissible) my Facebook account. I will no longer be using FB in any form; emails from the FB domain or with “Facebook” in the subject are automatically deleted by my email client.

    People complain about Apple lock-in and use of information; they should take a look at Facebook’s terms of service now compared to even a year ago. Anything that touches Facebook, they declare as under their control; you are graciously granted a revocable license to use your own self-describing and/or self-generated data. They’re obviously depending on the “Kool Kids Klique” and the “everybody is on Facebook” meme to keep the ‘service’ — and its revenue stream — growing.

    Count me out, thanks.

  9. Goodbye StumbleUpon, you were fun while you lasted. unfortunately it looks like you have to become a giant fast like twitter did or else you won’t survive facebook’s integration of your idea.

    Also thank god for wordpress, or else I’d probably have to facebook connect in order to post this damn comment.. Now that’s a company I always trust to put the user before its own profits. They should team up with firefox and create an open source social networking solution to bring facebook down to size a bit.

  10. Microsoft tried this and failed. Personally, I don’t want it. I won’t use FB Connect and I won’t comment on blogs that use Disqus either. I like Gravatars.

    By the way, there is no way to delete a Facebook account, you can only “deactivate” it, allowing Facebook to spam you forever. The “unsubscribe” link on the spams does just the opposite: auto-reactivates your Facebook account and turns on ~100 email notifications from Facebook.

    I sincerely hope the FTC revokes Facebook’s Internet privileges.

    Blocking the Facebook domain comes with risks too, a new domain owner could assume your Facebook identity.

  11. When a company like Glue brings me value as first intent, I do not mind that they also end up with a valuable data set. When a company just wants to track me to make money and I get little out of it, I have no use for it. It saddens me that people have agreed to waste even more of their day making companies rich, rather than making something

  12. “Facebook is doing precisely that. It knows that the social graph is of no use unless there’s real value in the information it contains.”

    real value .. misconstrued .. misinterpreted .. misused .. abused .. anything one can think of .. about the reality of .. real value ..

    real value .. hard currency, dollars .. counted in piles .. for facebook .. or any other shrewd.. astute entrepreneur ..

    real .. and value .. both concepts .. in tatters .. in the way they are used .. represent nothing of what .. real .. and value .. mean for the human individual

    the fact remains that reality .. and value .. are unshakeable, robust concepts .. in the minds of people .. only swayed .. by the avalanche of detritus-information .. passed on as worthy for one’s attention .. by the kinds of media spawned out .. of their mists

    and the way they are interpreted, used .. are nowhere near .. to the reality and value that they really represent .. what drives people to relate with one another .. what lurks underneath .. in hiding .. when the .. real and value .. they are talking about .. loosen their claws ..

    that is what stands out .. and everything is measured up against it .. and their .. real and value .. fare so little ..

    I feel the angst .. the sense of hopelessness .. of loosing the game .. coming out of this post .. but in reality .. the gains they aspire to .. plan, imagine .. a mere respite .. trying in vain .. to hold onto .. an outdated, soon to be, mode of thinking

  13. I see a lot of griping about Facebook and it’s TOS… Which is understandable. But Facebook has been succeediing because their product works and because people like it. If people didn’t like it, we would have something else to talk about right now.
    I don’t see Google as very likely to provide a real alternative. Google has a track record of good-sounding ideas hobbled by poor execution. Remember the hoopla about Google Friend Connect? I made a decent effort to work with it on my blog… But I gave up because it doesn’t deliver on its promise. Also, Google’s commitment to privacy is questionable, they have the same temptations as Facebook.
    Open source would be the best way to construct the social web. Good luck getting any significant number of people to help you with that effort. Most people are blinded by greed at the prospect of feeding at the Facebook trough. Just remember what happens after the piggies get fattened up. Facebook wil be eating your bacon!
    The average user doesn’t care about TOS or anything else (civil rights, social justice haha). They want to chat up the hotties, talk about getting drunk and post drunken photos of their friends making asses of themselves. They want a service so dumbed-down that they can still use it after downing ten shots of Jägermeister.

  14. What it boils down to is organization. FB tries to organize data in ones social graph. Google uses search. Context is all about organization. Google has none, except a guess from the keyword[s]. FB has some(context data), so does Apple. Since Eric Schmidt thinks its all about sharing. Which just happens in a social graph which creates its usefulness. I have my doubts Google will be successful in this environment.

    My guess FB and Apple will lead, Google will follow (somehow).

  15. Like many, I’m getting bored of Facebook. The ads, privacy issues, annoying applications, and the fact that half the people on the network are idiots makes it unattractive. I barely use it anymore. It reminds me of what happened to MySpace.

  16. Pocket Life just launched a deep geo integration with facebooks API: simply install the “Pocket Life for facebook” app on http://bit.ly/cU2CBJ and use Pocket Life to share your real time location on your facebook profile. Also every status update from Pocket Life will be geo-tagged and posted on your facebook profile so that friends will see it in their news feed. Check the Pocket Life blog for details (http://blog.pocketlife.com/blog/index.php).

  17. This is an atrocious clearcut of the last shrapnel of our existing privacy. Facebook will effectively rape any feeling of privacy we now hold. GEOTAGGING? Are you kidding me? As if FourSquare wasn’t bad enough, this is just an open cyber invitation to real life stalkers, burglars, and that “guy you met at the club last night” who you added on facebook and can now easily track you. Even if you were thinking of escaping this mayhem by deleting your account, you won’t be able to hide from the massive amounts of tags, mentions and the like from friends who use the site.

    Which, on a side note, brings me to another point. Remember that cute café you found by chance because you actually went outside that one time? Like you completely logged off of facebook to enjoy a seemingly unvirtual life and found something quaint and “undiscovered”? Well, that’ll be gone too. That salon that gave you a discount will now be geotagged and raped of any identity or character by a billion facebook users that didn’t know of its existence before.

    This strategy is very upsetting, because not only will everything we like be tracked and labeled for a social data file, but nobody we know will be reaping the benefits. Now upon visiting your favourite café, somebody will take a photo of you, geotag it, and you’ll be subscribed to some stupid mailing list that you can’t get away from. I’m officially moving to the last place on earth where there is no wi-fi.

  18. Everything you say is so true. It rings alarm bells with me. How many “Big Brothers” do we need (have) watching every move, knowing every preference, knowing every location…. The uses of our preference data are endless…..

  19. facebook is moronic,boring,and a waste of time,and thats why its popular,it caters for those who revell in doing nothing but “socialising” ,not even in the real sense of the word,give it away,its time wasting to the extreme,and you are tagged by your info,no privacy,no intellect,no friends,[except cyber contact,how boring.]

  20. it’s interesting when you compare google and facebook, both have fantastic user interfaces, are fast too. But I think google has a little more to offer in the long run, especially with android!

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