Twitter's One Real Problem. No, Not Developers!

45 thoughts on “Twitter's One Real Problem. No, Not Developers!”

  1. I’m getting to a somewhat surreal phase in which people frequently seek out my opinion about the various social media platforms out there, questions usually prefaced by “We were trying to figure out if it’s worth…” When the questions surround Facebook and FB Connect I tell them that I don’t like either one. They seem somewhat shocked, and simultaneously, relieved.

    “But,” I say, “that doesn’t mean I don’t need to invest heavily in making sure I’m there, on Facebook (and on Facebook-connected nodes) with the 400 million people that use it an average of an hour per day.”

    Your post today brought up this same fight for objectivity I’ve mentally struggled with of late. I don’t personally like hanging out on Facebook, but this should be of no significance to my employer, or anyone else for that matter. I fancy Twitter for personal use, but as you illustrate so well above, it is a “prepubescent” business model they’re working with, no matter how cool it is.

  2. I couldn’t agree more Om – Great post!

    I think with Twitter it’s all going to come down to ” Bells & Whistles” and F.B is leading this charge for the social fabric in our lives …

  3. Om, So you see Facebook as a real threat to Twitter who is only now begining to define their revenue model. I see the two in co-existance, people will live on Facebook but Twitter is where people will commuicate in an instant. Don’t you think it is bit unfair to compare the two when Twitter is only a few years old while Facebook came into existance long before Twitter did and Facebook went through the same growing pains and search of a revenue model like what Twitter is goign through now?
    I guess the challenge for Twitter in the past has been to make it a utility which people will will use over and over again and now that they have been successfull at that [50 million plus Tweets a day] and have become a utility they can now figure out how to monetize this.

    1. Sanjay

      You missed the point — the point is that despite being a cool service, the big problem for Twitter is to stay relevant and become a real business at a time when one of its biggest rivals is executing on all fronts and essentially trying to steal its thunder.

      Rest is just noise in my opinion.

      1. Om, thanks for your comments,I think Twitter will be a relevant player in this space once they are able to get through their growing pains and defining their revenue model. You are correct that it needs a good and fast execution strategy

      2. Om, I think you forget the point that FB and twitter are apples and oranges in the evolving social space. FB is an individuals tool that is trying to incorporate API gadgets to overlay a social mob component outside its core competency. Twitter on the other hand is much more mob based and in a realtime environment that lends it relevancy to communication areas that are hardly conceived of at this point. Twitter will alone change some aspects of the news industry in the near future and who can say where it goes from there. FB, will do what they do and expand to try to take over the world. Yet, in the end, if they’re not careful they will dilute what made them great and become the next aimless MySpace.

  4. Maybe because it is late, but I am still trying to figure out exactly what your the point you are trying to make is.

    Can you sum it up in one paragraph for me? I am serious.

    Facebook it cool and all but, Myspace was once in Facebook’s position too.

    My bet it that in 5 years there is something new that will be at the top of the food chain. In fact, I think I got a glimpse of it last week. But we will see.

    1. Thanks for making that point on my behalf. Saved me time to answer that question, though he doesn’t realize the difference between MySpace and Facebook is that MySpace wasn’t a tech company. It had as much technology innovation capabilities as a neighborhood taqueria.

      Of course, he didn’t read the bit about Facebook building actual technology which is what gives them an edge. Or that they are ready to explode themselves as long as they get to dominate the social web.

      Oh never mind. I need to go pack 🙂

      1. I agree FB is way more than any MySpace will ever amount to. I mean the switch from MS to FB was like a Godsend moment. MS is like the old web as FB is the new web IMHO.

  5. Interesting. I think Twitter is a pimple on FB’s ass and it’s hard to see that changing. Twitter is about publishing content. 95% of users don’t come back regularly, it is a basket case of engagement. The need for them to monetize through “Tweetsense” with this bs resonance overlay is frankly a little embarrassing if that’s the best they could come up with. Ads in communication tools are just bad for everyone. I think Twitter has more chance of being worth $100 million than $1 billion.

  6. Twitter is so radically different than FB, the two should never be spoken in the same sentence.

    FB wants to be the everyone’s birth certificate on the web. Facebook Connect is seeing to that. Twitter wants to be the pulse of the world, and where ever there is trouble and strife, we hear of it first on Twitter.

    People will never use Facebook to break news, just as Twitter will never be the de facto social hub for family and friends. The two are mutually exclusive.

    1. “People will never use Facebook to break news”. Wrong! The Obama campaign and election for instance showed how FB could be the pulse of the world and in a more efficient way. Another example is the recent haitian earthquake. During that time, some people I know used FB to ask if any FB user could locate their buried family members. FB is real guys! Twitter ain’t there yet. Journalists are using it, I got to admit (e.g. election in Iran), but OM made a point. Twitter could really be eliminated by FB who already offers status updates, makes money, is a product, is a platform, does not loose 95% of their users after the first visit… Twitter should come up with more or with better or with more I don’t know… IMHO.

  7. Om,

    Thank you for such an insightful article. I see your points for the power of Facebook especially the way they continue to extend their tentacles across the web. It is tough to avoid the power 400 Million people bring to the party.

    I do suggest not ruling out Twitter just yet. Their power lies in the real-time interaction between people which is another powerful tool companies can leverage. Facebook has not cracked the real-time interaction yet.

    My suggestion…Twitter needs to develop an easier way for new users to understand how to use them effectively. A high rate of users don’t return to Twitter because it is hard for them to grasp what to do in the beginning especially when most people are used to the easy user experience of Facebook.

    @Rohan
    I could not agree with you more regarding ads in Communication tools. People don’t want them and will quickly grow frustrated when they get forced on them. The frustration will lead to migration to other communication tools not inserting disruptive ads.

  8. Very interesting post but I agree somewhat with Sanjay. Do Twitter and Facebook really compete? Facebook is a totally different beast. Twitter has now become an information sharing service the ultimate news aggregator, Hence why they changed the tag line to what’s happening now. Also with the launch of @anywhere this puts Twitter out there in the same as Facebook connect. I agree that it is still becoming a product and I think there is somewhat of an identity crisis the peoplem using twitter seems to be the ones moving it in the direction it is going. From a personal point of view I treat the platforms extremely differently and do beleive it will be a co-existence that will compliment each other rather than necessarily compete.

  9. Great food for thought Om! I couldn’t agree more. Twitter needs to move away from being a feature to providing a real product first that attracts new users and creates stickiness for existing ones. FB has definitely won the audience game and soon we may even see the government or the united nations run on its platform:) But isn’t that FB’s biggest downfall or are they too big to fail? Interesting to see how this social media war unfolds!

  10. Eric Schmidt thinks it’s about sharing, but is it?

    Remember your excitement after Google finally caught up in part with Calendars SW of the early 00’s. Is it about sharing or organization?

    I think its about all organization, search is just a lousy way of organizing smaller data sets. But helps with large ones, specially if the data set or not self organizing, fails again if People manipulate the data sets to get the results they want it to get.

    Now twitter organizes a lot of small “updates” into a stream, which sometimes needs reorganization into context if there are to many disjointed updates (see your post about Mumbai). Facebook is the master of them all, I think, with one achilles heel. They really depend to much on people to do the organization for them which in the long run doesn’t scale to well.

    Point is I don’t think Facebook has the tech to do what Twitter and all the small add ones do (Twitter mistake to fight them?) and in the long run will be itself replaced with a smarter system which will do a lot of the organization. After all there is a lot of context in social networks. I don’t think they have the tech., but I have never talked to them so its a wild guess. As for Eric Schmidt, taken an immature brain as the base for ones assumptions:

    “Q: IM video, voice. Is there such a thing as overkill in communication?

    A: No. You’re obviously not young enough. Watch an 18 year old….”

    Good luck.

  11. Don’t think Twitter & Facebook have much in common. Twitter is about communications whereas Facebook if your personal magazine.

    I very rarely use Facebook because my personal web site is my magazine (i don’t play Farmville). I use Twitter a lot because i like communicators.

    It’s like comparing what TV channels you watch versus what you say on the phone.
    a
    Interesting i couldn’t leave a message with Facebook Connect 😉

  12. Excellent post, Om. While I personally like Twitter more than Facebook on a number of levels, it’s hard not to feel like Facebook is two steps ahead of Twitter at a time when Twitter is trying to be more like Facebook (i.e., an end-destination).

    In that regard, it only makes what Facebook has accomplished that much more impressive. Beyond obvious snafus around privacy and disregard for protecting the rights of their user base (cough, cough), Zuckerberg and Co. have perennially felt like they are playing chess to Twitter’s checkers game.

    Consider the phases of Facebook’s Evolution:
    1) Destination around profile and university context; 2) Giving rise to broad contexts supported by wide base of social media services; 3) Giving rise to platform play; 4) Giving rise to universal login and data/content assimilation; 5) Giving rise to massive monetization play.

    By contrast, Twitter has played themselves into a position where to validate the valuation they had to poke the eye of the goose that laid the golden eggs (i.e., the developer ecosystem), a reasoned decision, but a messier play, to be sure.

    Keep up the good work.

    Mark

  13. I don’t think this is a fair comparison; like comparing Google and, say, Dell.

    Just two years ago, virtually no one used Twitter. Now there are millions of tweets daily and over 100 million users. They have essentially created a new form of communications.

    That means they will be able to monetize that user base and all that communications. Will it equal Facebook? Can’t really say, but it is and will be huge.

  14. So.. google is out? don’t count our “do no evil” friends just yet, they are the next microsoft once twitter and facebook play their cards, google will follow with a punch.

  15. Om, thanks a great read on the iPad. I liked the military angle BTW. Makes you wonder if Twitter, like George Washington when facing the more established and stronger British forces, is able to pull a ” Delaware River crossing” out of it’s back pocket sometime in it’s near future. Perhaps a Google + Twitter united front like that of the USA + France back when… and we all know how that turned out. Cheers.

  16. I have neither a facebook account nor a twitter account and I am doing just fine. Om: Can you please start refocusing on some real technology like you used to do before?

  17. i just followed you from twitter and reached this nice article from there..lol.

    well i use twitter but i don’t find anything interesting in it so far to keep me online for long time. it is just made for marketing guys.
    anyone who has joined twitter is really looking to market himself.

    Definitely facebook is their big competitor and has attraction features also. I think orkut should also add some more interactive widgets..

    anyways.nice post

  18. Kane and Abel??? Lost me right there and I came straight here. One of the first rules of writing is credibility. If you don’t know, find out. This person looks like a complete idiot.

This site uses Akismet to reduce spam. Learn how your comment data is processed.