11 thoughts on “Why did Fox buy Strategic Data”

  1. “…needs to show a quick revenue boost and become a meaningful part of News Corp.’s revenue stream. You can only wow Wall Street with big page-view data for so long.” Every CEO and CFO of popular social networking sites should get this tattooed on their forehead.

  2. Joe,

    I think those numbers are close enough, though it be hard to say the precise number because they have not revealed how much MySpace is making for the company. I suspect this is the reason why they bought SDC. A small boost is enough to make a difference.

    Anyway Google got a good deal because they get other sites as well which are better to monetize. IGN etc.

    I did a post on that earlier. Of course, it kept Microsoft out of the game. Which was their primary motivation anyway.

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