7 thoughts on “Foursquare Is Rebuilding. A New Foursquare On The Way?”

  1. How do we see this effecting Gowalla? I can see a Pownce / Twitter situation here, where Gowalla will play the part of Pownce (in being the service that I prefer, but the one that disappears).

  2. Check-in is the tip of the iceberg, lots of untapped opportunity for Foursquare…

    Over the last couple of years much of Foursquare’s attention has been narrowly focused – on enabling individuals to disclose and share with others a relatively limited set of information. Check-in is the tip of the iceberg so Foursquare and other companies innovating at the intersection of mobile, local and social have tremendous potential. As they expand their efforts, there are two other key dimensions that represent significant opportunities: (i) making it easier for individuals visiting a place to use their mobile device to detect and connect (not just to other individuals but to networks and other nearby “assets”), and (ii) facilitating the use of mobile devices by visitors to discover information (including offers) in environments around them (see http://bit.ly/9yVYhl for an overview of this 3D – detect, discover, and disclose – framework).

    The mobile + local ecosystem is highly fragmented, as is the universe of places. It will be interesting to see how Foursquare, its competitors and establishments themselves prioritize and choose to pursue these opportunities. My sense is that mobile represents a largely untapped opportunity for “places” – broadly defined to include establishments and the many other locations that individuals visit during the course of a day – to enable, enhance and engage with their customers. There will be lots of experimentation, competition and innovation in this space over the next 18-36 months so stay tuned.
    Dr. Phil Hendrix, immr and GigaOm Pro analyst

  3. “Worried about being copied” should have raised a zillion and one alarm bells at Andreesen Horowitz, but I guess not. In any case, their only defensible position will be existing users, a good sales force that knows how to close deals with sponsors/advertisers, and sticky sponsor/advertiser relationships. Period.

  4. Om, like you – I got bored with Foursquare. I’m in Chicago, and with the number of people doing it in an urban area, you can’t become a Mayor, so it loses its appeal after a while.

    That’s the problem – more people = harder to attain “Mayorships”, therefore, it loses the fun.

    I honestly don’t see how they can make a profit off of Foursquare.

  5. I think Nick has a point. I think Foursquare will need to make changes to deal with this, and small businesses too. If they only give rewards for one Mayor, and the Mayor has, for example, 47 check-ins, it would almost be a fulltime job to try and be Mayor of a place.

    Foursquare and businesses will need to create more incentives for badges maybe, and if you checkin 15 times or something, you gain VIP status. This might make you checkin a good amount of times, and if the VIP status incentive is good enough, you may keep coming back.

    But if Foursquare is currently being valued at US$95 mil, more than just a few people must think it has a great deal of commercial potential.

  6. Hi,

    I’ve been thinking about this space since the 90’s and even wanted to work to commercialise the original Dodgeball!

    All they need to do is change the dynamics of Gameplay, where a single attaining of Mayorship isn’t the only incentive/value-point.

    There’s also the potential for implicit check-in/relations and mobile technology such as wi-fi, gps and bluetooth.

    It would be pretty cool imho if 4sq was to combine with the tech/biz. models of Layar + Letsbuyit/groupon + Skyhook + Bit.ly……………

    I think the initial route of the low-friction service has been an excellent one to get the traction for where they are now, like twitter, and expect the team to already have a road-map to add more meaningful value for normal consumers as the service matures; mindful, however, that the likes of twitter and facebook could equally well poll their mobile clients for LBS data combined with their developed sales-mechanisms and mobile handset/network relationships.

    So much potential, and a starting point that could be more revenue-generative and useful than twitter, quicker!

    Yours kindly,

    Shakir Razak

  7. Foursquare could be huge — but it needs to play its cards right and pursue the right opportunities. If it does though, it could be a $10B valuation, nevermind $100M. Phil’s right to say that check-in is the tip of the iceberg, and Shakir’s right on Foursquare needing a roadmap. Location-based services is definitely a big part of this, but so is building a recommendation engine and deepening the social component in a way that’s compelling and not creepy.

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