Global mobile advertising topped $8.9B & jumped 83% in 2012, thanks to a global smartphone boom

3 thoughts on “Global mobile advertising topped $8.9B & jumped 83% in 2012, thanks to a global smartphone boom”

  1. Android has played a huge role in this growth, which is a point I’m sure will be made in the coming days as this information is digested further. Looking at Asia-Pacific, that’s where a lot of devs are seeing good money (thanks to Airpush, Millennial Media, etc) due to the saturation of Android devices and innovative new ad formats that are engaging emerging markets in ways that iOS will never be able to because their overpriced and over-hyped devices will never be entry-level attractive.

  2. These numbers from IAB are quite impressive, and it’s no surprise that mobile is gaining more traction year over year, especially as advertisers realize that mobile apps, in particular, provide a compelling canvas for engagement and brand building. However, as more marketers try to figure out how much of their advertising strategy and media dollars should be devoted to mobile app advertising, they are discovering that “traditional” metrics like CPM and CPC aren’t able to capture the real engagement value/ROI of mobile app advertising. After analyzing over 2.4 billion app marketing data points, we believe there is a concrete way to effectively measure the cost per mobile engagement (CPEm). In fact, Fiksu’s research has determined that the average CPEm is 1/10th the cost of a desktop click. You can read more about my thinking and analysis here….http://bit.ly/15B3ImI

  3. Yes mobile advertising is absolutely booming because of this and as the use of smartphones increase among the world’s population this field will only become more and more competitive. Why not jump ahead of your competitors and start a mobile marketing advertising plan today? I know if I owned a small business, I definitely would.

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