Google Dials-In The AdWords

16 thoughts on “Google Dials-In The AdWords”

  1. As I understand this Google click-to-call from Keating’s post, it isn’t voip, rather phone to phone. You have to type your phone number, so that it calls your phone.

  2. Om, what do you mean “not working on a Mac” ?
    It seems to work fine on Safari and FF 1.0.4 for Mac.
    For which browser/version and Mac OS version did you see a problem?

  3. i am currrently using the camino browser, and well, the mac browser is not showing any random click-to-call ads. however i saw some when using a PC browser. just thought it might be something others say it as well.

  4. OM,
    As you said its not a VoIP thing “yet”. Its just call redirecting via a third party. Its on the lines of AOL-Ingenio “per per call” concept. But I don’t think it would take much to make it a “click to call” via Google Talk. Besides for smaller advertisers, they cannot have 24/7 call centers to take these calls, so it would be convinient for them to have a call back number to pursue any leads when people are available.

  5. venkatesh,

    from what i understand is that they are using voip as transport – not using “voip client on desktop” for now. i think it would be, as you point out, fairly easy to bring this “desktop client aka google talk to call out functionality” to the market for them.

  6. Google Click-to-Call works fine with the Camino browser on OS X (I just tested it). Even if you still think there’s a problem, I’d appreciate it if you didn’t make blanket statements about Google or Mac OS based on an anecdotal experience in a very non-standard configuration. I appreciate your interest and reporting on Click-to-Call though.

  7. Hey, I just used that click-to-call thing yesterday from Canada (a Customer Service tool used by TD Canada Trust Bank), and it was pretty cool. I got a call instantaneously from their customer service person – a live person at that!! No waiting listening to elevator music etc. The only glitch in this grand scheme of things was that I still did not get the work done for which I made the call!! So, in the end, it’s the ‘behind-the-scenes’ processes that have to be upgraded so that the company derives the maximum value out of these tools.

  8. Alex,
    Its interesting to read your comments about one would go about building a VOIP system. It would be a three pronged approach

    1. A VOIP server ( as you had pointed out)
    2. Automated voice/ keyboard request automation,similar to the Voice Based IVR we are used to in PSTN
    3. API for allowing embedding click to call in HTML capable screen.

    More here

  9. Great analysis Venkatesh. Much more detailed than what I had done. We’re both thinking along the same lines though. I’ve been writing quite a bit recently on a topic I call Voice 2.0 which is the intersection of Web 2.0 and voice.

  10. Canada’s Yellow Pages Directory has it running in the Toronto area. See canada411.ca or yellowpages.ca, do a category search in the city of toronto for example auto dealers. You’ll see a click to call button on certain listings and just follow the instructions. Pretty impressive…watch the dialogue box on your pc as the call is placed. Everything is tracked (# of rings, duration of call) which means auditable. Technology supplier is Engenio but don’t underestimate value of database behind it. As far as maps, well each listing has a map function as well unless it has a national number for multiple locations.

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