15 thoughts on “Google Transformation from Just Search to Destination”

  1. With so many tools that Google provides to the end user for free, it’s hard for them not to become this destination on the web. I personally use: Gmail, Google Reader, Google Docs, Google Groups, Google Analytics, Google Webmaster Tools, and many other services provided through the Google Labs. The end result? If I’m online, there’s usually a tab on my browser with my Google profile open somewhere withing Google.

  2. This transformation will continue as Google continues to tightly integrate their services in more intuitive ways (i.e. Gmail to Calendar, Calendar to Maps, etc.).

    However it also raises interesting questions about how open they intend to remain, both in terms of their suggestions during search as well as how easy it is for you to decide you want to take your data elsewhere and/or use it in different ways than they’ve intended/built.

  3. isn’t battelle kind of over-intellectualizing this a bit? i mean come on, if people go there and do more than search, then it’s a destination – but then again, if they go there to begin with then it’s a destination….sounds like a load of semantic interpretive crap dreamt up to produce blog entries that once discuss google in some new light or some new angle on their future.

  4. Come on Dave – it’s about the business model. If Google makes ad money only when you search, they are like a library on steroids. Their search site is a destination for a limited purpose. This make them a lot less than if they make ad money every time you want to do … anything.

  5. to be fair, my destination starts with my desktop. i go to googol to search…i use skype for im and other services. email, no way would i use gmail. creating documents, i use microsoft office… Branson tried once to unseat Coke with a product called virgin cola, he spent a billion dollars to try and unseat the leader. it is hard to beat a brand.

  6. I think that one of the issues with “intellectualizing” this stuff is that it helps you see the interconnections. I’m looking at ties with local search and blogging to create an application/site. I could say that the destination is Google, or that the destination is YouTube, but in my mind the destination is the glue binding the materials together.

    I see a lot of new material via blogs, generally either TypePad or Blogger, linked to YouTube videos, or news items (RSS/Atom, …). While nobody is really utilizing social bindings (Open Social and such) to a huge extent, I think that an analysis is really necessary. Currently, I’m reading Innovation and Entrepreneurship by Drucker, and the enlightening aspects are really about simplicity. Successful entrepreneurs analyze the market to a fault, make their innovations deliriously simple, and execute them at the most basic levels first.

    In the mobile space this is key. “Destination” has to be incredibly fast, and to the point to be usable. Few applications match this profile, and it requires a large level of refinement to create them. Der’s gold in dem dar connections!

  7. To follow up on my previous post Om, please take note of the poor poor implementation of this:


    in addition:


    Now, you may not think this is a big deal, but top it off with:


    and yet more


    You see, this is just a few reasons why googol is not a destination for me, in addition to numerous other issues.

  8. Whether Google is (or can be) a destination is a question of semantics. Regardless, it will be a moot point if Google continues on its current trajectory. I can only imagine that every new service it adds reduces its focus a little bit on its core search competency. The UX w.r.t. integration between the offerings is hardly seamless. Continue this way and the audience will leave just as quickly as it came.

  9. Yahoo! has been #1 destination for so long… despite Yahoo! was search-centric.

    Would be natural evolution for Google if it’s eyeing on taking over Yahoo!’s enviable position.

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