92 thoughts on “How Yahoo Got Its Mojo Back”

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  4. Yahoo was always cool for me, just not as much fun as the Googlers. But Y! just got a lot more cool & fun again in my book now that they bought Flickr… and promoting/hiring folks like Jeremy and Russell were great move and certainly didn’t hurt either.

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  9. Amardeep… i think it is all part of them trying to adapt to the open media movement. i am pretty sure they are going to get a lot of love with this move.

  10. OK, so this is totally partisan of me, both because I work at Y!, and because within that I work at Y! Search. But I have to ask … could the Google-beating mojo have anything to do with the fact that Y! has its own web search technology now (launched a little over a year go), and the fact that it rocks? If so, the posting didn’t really say so.

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  12. Yahoo also neglects to reveal how its numbers are distributed. Japan is around 60% of its total traffic whereas Google is only 22% of the same country’s search numbers. The “google competition” is in most of the English speaking world. Yahoo would be best to cite the scores from the ballpark where the game is before declaring itself as world champion.

  13. Actually, only fools who like to get loaded with spycookies, and other privacy invasions use Yahoo.
    Sure if you like dedicating big amounts of hard drive space to .swf ads, and cookies that can later rat on where you’ve been, Yahoo is fine.
    Google on the other hand just pushes text ads (low bandwidth and hardware considerations), and loads only it’s own cookies, to keep you logged into services.
    Choice is clear to me.
    Yahoo=Artsy-fartsy cute.
    Google=Hard-Core Tool for information handling.


  14. You wrote: “Russell Beattie who recently joined Yahoo has been blogging furiously (much to my annoyance) about Yahoo and its wireless efforts”. Just out of curiosity because I don’t quite understand it: why it annoys you that he gives free publicity to Yahoo products? He is working there after all. Could you explain?

  15. Yahoo’s relevancy algorithm is pretty decent. I think they just need to increase their crawling and indexing abilities and they’ll be able to be as good or better than Google in normal web search results. Google’s biggest advantage right now is still index size, if Yahoo! or MSN can overtake that, the relevancy algorithm doesn’t take too much tweaking to get good results 90%+ of the time.

  16. Google index about 8 billion
    Yahoo! Image Search 1.5 billion images in the index.
    Is the size matter? Yes, if it knows how to use it then it will be a good use of data mining

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  18. Yahoo regaining its mojo in the blogger community will have an even more important long-term impact on their business, since the top class of hackers and information visioneers will once again consider Yahoo a worthy employer, and bring their skills and ideas along with them.

    In the same vein, you didn’t mention the new Yahoo Web Services, which give the Google Web APIs more than a run for their money. Public APIs have to be the best way to get hackers buzzed and energized about your technology. We’ll soon see mass-market 3rd party services like Google Alert and the Google Browser coming out for Yahoo.

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  20. Yahoo! blogs? I gotta check that out. G needs alternatives.

    Going around and coming around. Yahoo won internet 1.0 and has done well, but the battle for 2.0 seemingly went to Google, with no legacy to migrate from, working from a clean sheet of paper.

    I’m pulling for Yahoo to make it a 2 horse race.

    and then of course there is Microsoft…

  21. They gave away their pop3 freely for years, then took it away instead of just offering better services to the $-customers. Geocities offered free FTP to their websites, then Yahoo bought them and took FTP away from the free accounts.

    Yahoo groups was a fiasco of server errors for almost two years, sometimes affecting the majority of users while other times it seemed to affect only certain server ‘locations’. Once the certain ‘location’ had been resolved, then it was another ‘location’s turn.

    And now they have a new service in beta; is that ALL it takes for you to think they have Mojo? Not me!

    -IF- they keep the free stuff free without renigging later down the road. If they think something is going to be expensive further down the road, then don’t give it away freely just to take it away once you’ve snagged a bunch of people into starting accounts. Look what happened to Movable Type if you need a more recent event to jog your memory.

    -IF- Yahoo can keep 360 running without ‘musical shortages’ like Yahoo groups had for 1-2 years, then I’d say they might be *working towards getting some of their Mojo back*.

    My eyes don’t glaze over with shiny beta announcements.

  22. There’s a big difference between yahoo and google, yahoo is not a big brand in the world outside of the US while ‘to google’ something is starting to become a common expression in for example continental Europe as well. That’s a huge difference.

    The name google works better as well, yahoo simply is a bit of a weird, none too serious name.

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  24. I use both Yahoo and Google. I like gmail but Yahoo has a calender I find useful. Google has been dropping the ball with Picasa. I downloaded it, thought it was kind of neat, then watched as the support seemed to vanish. I hope both stay around as it’s nice to be able to check them both out and use whichever is better…

    One thing about Yahoo Mail, though, that really bugs me… it does not use encrypted connections, so my Yahoo Mail sessions are available to my company IT department. Gmail, on the other hand, uses a secure connection. Even if you use the secure sign in on Yahoo, it reverts to an open connection for your mail session.

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  27. I’ve got a theory. Google is going to get into the Router business. It’s funny. My parents love Yahoo but the tech elite are now just figuring out how great their products are.

  28. The very fact that Yahoo has a more open PR process now with in-house bloggers letting everyone know what is cool and hip and what to look for…puts them miles ahead of Google and esp. Microsoft. I expect some more battles between the new internet trifecta (Google, Yahoo, MS) but think Yahoo has set the stage for others to follow if they want to keep up.

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  30. funny you bring it up – microsoft home blogger scoble has been trying. i think trying too hard and might have lost some of his sheen as a result

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  34. I wouldn’t trust Yahoo with my business or my money. I may use them for free services for hobbies and such. They’ve deleted my community oriented Yahoogroups twice with no explanation and no chance to talk to a human being. They are totally clueless about customer service. They are followers not innovators. They are fast food.

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  36. Yahoo set the bar really low. Google raised it considerably. Now Yahoo want to meet that bar. Unless Google drops the bar, I’ll stick with them. I question the sincerity of Yahoo’s actions. Consider their history.
    pop up ads … x10 spy camera pop up ads
    flash ads, moving ads.
    Twice reset consumer specified marketing preferences and in doing so assumed that consumers wanted to about all marketing offers
    Consistently offering free functionality and then later premiumtizing it.
    reducing mail quota to some ridiculously low quota (something like 4 mb)

    Any doubt that Yahoo will mix in paid search advertisements with their search results in such a way that you can’t identify which is which?

    Sorry, I’ll stick with Google…

  37. I’d like to also point out another are where Yahoo “gets it” – they have joined the Calendar & Scheduling Consortium (www.calconnect.org) and are trying to help bring good calendaring to all of us. So far (as of my last check Friday 3/25) neither Microsoft nor Google has joined.

  38. Based on Yahoo’s past, I don’t see them changing for the better even with shiny new tools and evangelists. I am one of the few who feels they’re going to deride the spirit of Flickr based on their history of buying services and making them worse.

  39. I will believe that Yahoo got its Mojo back when I see Yahoo beat Google with not only awesome search technology but also with cool user experience. Until that happens, I am going to google.

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  43. How Yahoo Got Its Mojo Back!! Yes indeed, an in depth article (I have nothing against the article or author, I think it was well written and researched actually) followed by Ads by Gooooogle! Not to mention the ad links by google on the right. Also if Yahoo followed the market trends more closely, they would have made Yahoo a bit more Firefox compatible, that’s about 25 million going straight to Google. In fact it was the reason I closed my long standing Yahoo account and moved to Gmail. Not to mention how good it was to get rid of the annoying flashing adverts which had absolutely nothing to do with any of my interests. Since I moved to Gmail, I find myself actually clicking on the text ads, they at least match my interests.

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  51. see, how the players switch sides
    once google was considered as an anti-establishment factor
    now they are considered “nothing better than microsoft”
    some one should come up with ten reasons “why we should not use google”
    gr8 observation Malik!! 🙂
    ya yet to get your hands on yahoo360
    drop me a line
    I will send u an invite

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  53. Yes Om, Eloquently said, I was surprised when I recently found that Yahoo results are more succinct. A quick search on google if other people are also feeling the same about Yahoo and Google had it confirmed.

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  55. I don’t know what’s a mojo or mojo break. I know, at least from oft repeated stories, that yahoo got its search engine break from Google. I don’t know why googl is getting the credit for yahoo searches. Google did not write the software for its search engine either. I think it used open source software. Anyway Yahoo quit using the Google earch engine afterit decided to go public. Yahoo acquired a floundering search Engine Company whose stock was a flier in hot internet days that was in bankruptcy reorganization or was about to do so and its shares of common stock were like a dime a dozen.. May be not a dime a dozen but no more expensive than 50 cents a dozen.

    I believe yahoo has been using that search engine. Ofcourse that is an alleged story. Yahoo is a great company. It has forums that allow you to open your heart and vent your steam and float your ideas. Google also had great forums. But I think they have vanished.

    But it is wrong to think that Yahoo need any break after it became a public company decades before Google became a household word. Google must thank yahoo for making it a household word. Now Iwon. com is using its searches and pays hefty cash prizes to keep the name of google searches alive.

    But the time has long been here to change all this and send these big name Internet Companies to a dog house. That’s where they belong. they have had their day. They saw the opportunity created by Bill Gates as further opened by the likes of Steve Case of AOL fame. They took the short route out. they wanted to create something original and they sent the Companies like Comshare and Tymshare that had high flying shares to doghouse. Of course these companies had nothing to do with internet. But they had a method of remate operation of main frame computer that would have made a better business model for internet service providers than Steve Case & Netscape developed.

    Time has come to go back to that model. a case has been made for that model at NEW INTERNET SERVICE MODEL


    Blogs have now become a big business. People are now blogging without having any worthy thing to blog. Since one person can write or blog so much per day or per week people, having the ability to raise capital, are raise capital by using the hot “Blog name” and hot “Outsourcing” name to raise capital to outsource blogging to produce mass number of blogs of garbage quality of conglomerte type of subjects. Idea is to outsource blogging to produce a minimum of 1000 to 10,000 blogs per day.

    You do not have to be a Blogger or Yahoo to exploit the Blogging. People, who make money from blogging, are people who produce blogs on wholesale scale and who can get advertizers to put up their banners on these blogs.

    But most people, who blog, make no money. They put up “Ads by Goooooooooooooooble” on their blogs. The advertizers pay google for the Adwords. But Most of these ads produce only impressions and Google pays nothing for these impressions.

    All the Blogs produce are dreams for most people. Sweet dreams may be. But nothing that will buy any blogger a vacation in Bahamas or an INFINITI SUV.


  57. Great article by Om Malik. Yahoo Search is now my search engine of choice. And their bots seem to index my pages faster than Google


  58. As we said elsewhere in this report, we believe Google’s primary competitor and most comparable peer is Yahoo! (YHOO ). Based on our 2004 forecasts, Yahoo recently traded at 14 times revenues, 21 times gross profit, and 46 times EBITDA. If Google were to trade between discounts and premiums to these multiples of 10%, its valuation would be $33 billion to $40 billion.

  59. Well, forget all the hype. The stock price and the predictions. Let’s talk about how that all boils down to nothing when it comes to Yahoo’s interface with customers. Long story short, I signed on with Yahoo’s Web Hosting server for a simple website. They shut it off for a week on a technical error, and their tech support was so primitive and slow that I switched to another host within that week. They ignored three desperate pleas for assistance and responded only to my e-mail saying I cancelled their hosting. (Irony in that they were happy to oblige my request to leave their service!) A waste of 8-bucks, you say? No, I believe something so simple is being overlooked at Yahoo. I wouldn’t keep Yahoo stock because it only reflects speculation rather than value.

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