IPod Killers or IPod Wannabes?
The Apple Blog: iPod has struck the ultimate balance of features, portability, usability and outstanding design. The Äúother guysÄù are trying hard to match this balance, but inevitably run into the next problem: Brand. But these round-ups of articles about IPod Killers don’t seem to get it.
Right on. Wanting to “kill” the ipod doesnt result in becoming the “ipod killer”. Most of these wannabe’s are plagued by long shot, ill advised marketing strategies. I’ve posted more on this topic [here](http://productmanagement.blogs.com/zeeshan/2004/11/segmentation_wh.html) .