8 thoughts on “Just a Little Touch Revives Old Chip Hand”

  1. Cypress’s really neat technology is the PSoC (and the main reason I expect them to do well): a microcontroller with programmable analog blocks. TrueTouch is based on the PSoC, as well as CapSense and EzColor (LED lighting). I think the newer PSoC 3 (8051) and especially PSoC 5 (ARM Cortex M3) will really give Cypress a boost, since many embedded developers know and love those architectures.

      1. I think the PSoC 5 is very important, because it’s based on the very popular ARM core. When the PSoC 5 ships next year, I plan on getting a dev kit and seeing what it can do, but I’m not that interested in the other lines. Then again, I’m not designing consumer equipment where every penny matters.

        Cypress’ software (PSoC Designer and PSoC Creator) looks interesting and is critical: they need a way to make using the programmable analog easy for digital guys. I haven’t used either one yet.

        I find Cypress’ web site frustrating. On the web, two good approaches are to search for PSoc projects to get an idea of how people are using it (e.g. at Circuit Cellar which ran a PSoC contest in 2002: http://www.google.com/search?q=psoc+site%3Acircuitcellar.com&ie=utf-8&oe=utf-8&aq=t&rls=org.mozilla:en-US:official&client=firefox-a ) and searching electronics trade magazines for sales info and analysis (e.g. EE Times; here’s a recent article featuring TJ Rogers and an analyst: http://www.eetimes.com/news/latest/showArticle.jhtml?articleID=220600179 )

        I’m sure someone from Cypress would be willing to talk, too.

  2. Synaptics is one of the few companies able to provide capacitive touch screens, which allow the user to zoom in and out as well as complete other actions using multiple fingers. That’s Synaptics’ addressable market that’s doubling this year and will likely double into next year. Synaptics will likely be one of the only semiconductor companies posting revenue growth in 2009. Synaptics’ technology is used in phones such as Research in Motion Ltd.’s BlackBerry Storm, Google Inc.’s G1 and LG Electronics Inc.’s Arena, which was recently released in Europe. Synaptics captured virtually every design win outside the iPhone in 2008. It has proven itself to be one of the few companies that can design and deliver products that work for mass market products

  3. All a chip company like CY can do is make a chip based solution. The guy who wrote your article clearly doesn’t understand the biz because he goes on to explain how chip bases solutions are going to replace module based solutions. Yeah? Well what about the screen? What about all the sensitive receptors in the screen? All those things are required to make a touchscreen work. It’s called a MODULE. You can’t have just a chip telling the processor what to do. You need the entire solution, ie, a module along with the chip. But if you buy a CY chip, then you also need a third party to then make the screen and everything involved with that. Then what? You then need someone to engineer it all. They are getting multiple new design wins because these large manufactures find it easier to deal with one company who meets their exact standards and does it all, rather than having to go out to two and three different companies.

    CY is being so heavily pumped up on such nonesense it’s unbelievable. The company loses money.

    The problem with the interenet and blogs, is anyone can say anything. With stocks, there’s so much motive to try and pump or kill stock prices, you can’t take any of these bloggers seriously.

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