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  1. The Web: Math reshapes online marketing
    CHICAGO, May 17 (UPI) — A significant shift is under way in online marketing — one that is finally enabling major brand advertisers to more accurately measure the value of their Internet traffic, and even cleverly customize content for specific customers, marketing experts tell UPI’s The Web.

    So-called Marketing Performance Management solutions have emerged, providing metrics, or measurement tools, for an array of demand channels, from e-mail to Internet site visits. By Gene Koprowski

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