Business 2.0: Wi-Fi technology is connecting people like never before. Here’s how to profit from the fastest-growing technology platform. Conventional wisdom dictates that few opportunities remain in a marketplace once a technology has been commodified. Take a closer look at what’s going on with the latest wireless gear, however, and a very different and potentially lucrative picture begins to emerge. Olive, Video 54 and Sereniti are just three of many start-ups that have figured out life beyond the commodity game.