Return of Free Internet Access

5 thoughts on “Return of Free Internet Access”

  1. Wi-Fi was not a option back in the 90s and services like Yahoo Music for example where a record executives nightmare .If services sell like Music and Movie downloads do then they can be advertised and also help subsidise “free” internet acess.

  2. I don’t see the connection you are making between ad-supported Internet access models, which you name, and this announcement from Carphone Warehouse.

    The parallel to look for here is double plays of VoIP, or CPS, or mobile telephony and broadband.

    What Carphone has here is a great marketing effort. They could have sold this as ‘free telephone calls’ if you take broadband at 21ukp a month, but they chose to go for the big headlines with a ‘free broadband’ tag, and it’s worked.

  3. Correction: It’s not VOIP that Carphone Warehouse are offering, it’s LLU (Local Loop Unbundling). Although they have the technology to offer VOIP, they don’t have the management capability or technical staff to get there. And while they’re getting everyone excited about how it’s “free”, they’re not pointing out that it’s not any good. Speeds are very, very poor, and are throttled back from 8am to 11pm every day.

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