It should come as no surprise: Four of the six major cable companies Comcast, Time Warner, Cox and Advance/Newhouse Communications have teamed up with Sprint-Nextel and are now launching the wireless part of their version of “four play” package of video, voice, data and wireless. They had announced this joint venture last year.

…when the venture was announced late last year, they described a future in which customers would be able to watch shows they recorded on their home digital video recorders on their handsets…..They also will be able to use that guide, which will look like the one on their TV sets at home, to watch Sprint’s menu of video clips with a few others added by the cable operator.

The service will launch in seven cities, including Austin, Texas, and Raleigh, N.C. The move is clearly an effort to turn the heat on Baby Bells who own their own wireless assets. What I found most amusing about their plans: they are eerily similar to the ones outlined by the big phone companies.

Full Story @ WSJ.