TACODA, AOL's Buzzword Buyout

8 thoughts on “TACODA, AOL's Buzzword Buyout”

  1. I’ve had a similar experience with the “second tier” ad networks. Who knows if their technology actually does what it says (in Tacoda’s case, tracking your browsing habits and serving relevant ads), but my view is that they probably don’t attract enough ad buyers buying enough inventory to serve the best suited ads most of the time.

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  3. Most ad networks (who sell non-premium ad space) seem to work better for sites with a mainstream audience as opposed to niche tech blogs. Likely because their pool of ad clients usually seek mainstream audiences. It will be interesting to see what combining Ad.com and Tacoda can do for AOL. If they can bring in additional advertisers, probably quite a bit.

  4. We have used TACODA for a number of years as backfill and have had extremely good success and, our eCPM has been far greater than what we typically yield with the traditional ad networks. I have seen nothing but quality ads from some of the top brand advertisers in the USA. We currently have TACODA configured in the number 2 position and if they cannot serve an ad, they then pass the request to one of our other remnant providers. Of the many third party networks out there, TACODA is definitely in a league of their own – setting the standard for behavioral targeting and surpassing any of the other networks we have worked with.

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