The number of cord cutters is steadily growing

5 thoughts on “The number of cord cutters is steadily growing”

  1. During the same 4 year period, (2008-2012), multichannel providers added 2.2 million net new customers. So if 3.7 million customers did actually cancel their service, that would mean that there were 5.9 million gross new multichannel customers added over the last 4 years. Some people cancelled and more people started up new service, and some of the drops and adds might have been the same people. But this is called churn, not cord cutting. People have been cancelling service and starting up new service for the 35-40 years that multichannel video has been in the mainstream. But there are more MC customers now than there were last year, and there are 2.2 million more today than there were 4 years ago. MC customers have been steadily growing, not cord cutters.

    1. The interesting thing is that most major providers offer generous perks to new subscribers, only to revoke them later down in the relationship. I know people who just hop from provider to provider ever few years or so often.

    2. The denial among the old liners is amusing. I’m sure IBM had the same view of those silly people who said that personal computers would become so big. And I’m guessing the folks at GM used to scoff at Toyota. The shift away from paying nearly $1000 or more a year for TV is just getting started. It’s too late to stop it and it will soon reach a tipping point. Cable and satellite are not going to go away, but at last they will have to start offering consumers what they want at a reasonable price to stay competitive. It’s the American way. Competition is a great thing . . . except those who got greedy and fat from the lack of it.

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