North Carolina daily, The Pilot, is going to offer free WiFi from its offices, and will eventually offer pay services in the Moore County and surrounding markets where it sells the paper. There is going to be WiMAX involved. Good idea? Jeff Jarvis doesn’t think so – and channels the ghost of Newspaper ISPs, which failed miserably. Sticking to your knitting and focusing on core competencies is a good way to keep competitors at bay. Shouldn’t The Pilot be focusing more on enhancing its online presence than having a dalliance with WiFi?