Alex Berenson wrote a very important book, The Number, which highlighted the malaise that took over the stock markets – the obsession to meet the quarterly number. It is interesting to bring it up again, because Tom Evlsin, says that is precisely the reason why AT&T did a slow horrible and painful death. “The slow sinking of the once great ship that was AT&T has been sad to watch. Like the stories of shipwrecks in the sailing magazines I like to read, there is much to learn from this catastrophe. Here’s one example I saw from the inside of how managing for the quarter hurt AT&T.” I agree with Tom, but feel that AT&T was a sum of many little failures, Maybe over the weekend I will sum it all up.