TVGuide of Online Video?

12 thoughts on “TVGuide of Online Video?”

  1. Sorry for the unrelated comment but Om it’d be great to hear your perspective and views on the Google’s foray into TV Ads. Do you agree with all the positive news its getting? Cheers!

  2. Hey Om,

    I think it’s great that you’re taking notice of this. With the web video long-tail that we have created the future TV Guide for Web Video will have to go one step further by pushing relevant video to the user without making them flip through any guide at all. The “winner” of this battle will be the one with the best recommendation engine technology. I’d say the early leaders in this are StumbleUpon and Akimbo (Who uses ChoiceStream’s recommendation technology).

  3. I’ll throw my vote in for tvguide.com. They’re the only ones who have it in their DNA to be selective and subjective, without being biased, about what is out there. Their biggest obstacles are i) that they’re too small such that they can be strong-armed by content providers that do not think progressively and ii) all their products, including their cable & consumer electronics guides as well as tvguide.com itself, lack the QA that we should demand from technology today – this could curb adoption by early adopters but, ironically, may be acceptable to the masses. Either way, I wish them the best of luck. Their shareholders deserve it!

  4. The answer should be obvious – iTunes. Right now, in terms of video podcasts – which will probably be the predominant form – everything feels just like it did when we only had TWIT and 50 other beginners.

    Apple is starting to offer up agglomeration and top choices, already. Everyone else is out looking for VC phone numbers.

  5. The model of a scheduled tv show has to go away and traditional tv take more of a podcast style of timing. This does not mean the content owners have to let you download but they do need to make the content available from starting at a point of time forward. The basic networks are doing this on their sites w/ their full video to differing degrees. I think tv guides approach of bringing all of these shows into 1 place is the right approach. I think the eventually winner will be who can do this with getting the rights to embedd the video in their site to make a seemless approach.

  6. @Kyle, I think that is precisely right. The problem that all web video guides suffer from now is that they are entirely focused on what’s most popular. Top ten lists are great, but they add very little value to the user experience.

    There is simply so much new video becoming available each day that the future of Web video guides must be personalized to the individual. This is something that TV Guide has very little experience doing. They have spent their entire existence selling recommendations to the highest bidder. They are no better equipped than anyone else at delivering personally relevant video search results (other than possessing a great deal of money, which appears to have an almost negative correlation to successful execution nowadays.)

    iTunes is terrible at music and video discovery. iTunes is a music management application, not a music recommendation service. If you are interested in latest blockbusters, iTunes is the place to go. However, it is not designed to handle a discovery process that involves sifting through tens of millions of available assets. iTunes most certainly will not be the answer.

    There are two different types of consumption of video; directed and thematic. Directed consumption involves a person selecting a specific clip, show or movie they want to watch. They are clicking on a link, or they know what they were looking for with a high degree of specificity. This is probably an hour, maybe two, or the 5 hours that people spend daily watching video. The rest of it is thematic. They want to watch a comedy, or news, or soccer, but they don’t necessarily know exactly the show they want to watch. And they don’t want to spend time trying to identify each video clip that they are going to tune in to.

    None of these services deal with thematic consumption with the exception of StumbleUpon, which actually does a very good job. There will be multiple winners in this space, but while iTunes may dominate for most directed consumption of blockbuster content, the field is wide open on the thematic side. It’s where CozmoTV is trying to find an elegant solution.

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