Video Video on the Wall… Who’s Biggest of Them All?

13 thoughts on “Video Video on the Wall… Who’s Biggest of Them All?”

  1. Although I am not familiar with Compete and their methodology I do know that the ComScore figure is for the Revver.com site only. Because Revver encourages sharing and we offer an open API, much of our traffic is delivered via our network – off the Revver.com site. We had well over 1 million unique streamers in the month of November.

  2. Compete does not provide very much information about their methodology, so I for one would be very hesitant to agree with any of the posts above (I work in web analytics for a well known media firm).

    Jess, the size of the panel is not always relevant because of the potential for selection bias. The commercial services like Comscore and NetRatings use random digit dialing to identify and subsequently screen potential panelists, while Alexa and Compete rely on internet users to come to them first; these panelists are probably much more likely to be heavy internet users and as such have very different behavior patterns than the average internet user.

    As Micki notes, video consumption that is “syndicated” from Revver or similar sites is typically not included in these rankings. Finally, and perhaps most significantly, no service can currently capture streaming or play activity; unique visits to a certain domain & the number of sessions can be tracked, but not actual activity.

    Nielsen NetRatings haas been working on a product that relies on a combination of javascript tags and panel data to record play activity associated with a given domain, but that domain has to subscribe to the service (it will probably cost $10-$30K per year) in order to have NetRatings report the data.

    So in other words, our understanding of video usage on the internet is incomplete at best at the moment, so it’s probably best to remain skeptical when various rankings and traffic estimates such as these are trumpeted by the media.

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  5. While the online video metrics between Comscore and Compete rarely agree, they almost matched for YouTube in December according to a post in NewTeeVee.Could that mean, at least, as afar as YouTube is concerned, the audiences being measured by both…

  6. […] See also NewTeeVee’s compilation of audience for the new television: * YouTube: 41.1 percent market share, 86.8 million sessions, 29.7 million unique visitors * MySpace: 19.3 percent share, 40.9 million sessions, 17.6 million visitors * Google: 10.2 percent share, 21.6 million sessions, 12.1 million visitors And so on. […]

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