VoIP Marketing Battles Revving Up

3 thoughts on “VoIP Marketing Battles Revving Up”

  1. If Vonage grew by what I think was 250,000 or so users on the highest level, and they spent $40 million, that means they spent no less than $160 per sub in advertising to get a customer, before ATA costs, shipping of the ATA, and of course the cost of the line charge itself.

  2. One more comment. Vonage claims they have 300,000 or so subs. I’m not sure if they had 50,000 or 100,000 or 150,000 when they started the year before they spent $40 million.

    For every subscriber over 50,000 that they started with, the cost goes up incrementally. That said, it is clear Vonage is spending a lot of money to get bigger.

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