Don’t blame the character. All he did was follow the agency’s script. Fire the agency. Change the marketing director. Look for a “fresh” idea. Wendy’s always was about Fresh in the burger. To attempt to even emulate Dave Thomas in *ANY* way will only be failure…they proved that, at the shareholder’s expense too.
Yeah that guy was horrible. They should have fired him before any of those ads ever aired. Dave Thomas was much more persuasive.
Don’t blame the character. All he did was follow the agency’s script. Fire the agency. Change the marketing director. Look for a “fresh” idea. Wendy’s always was about Fresh in the burger. To attempt to even emulate Dave Thomas in *ANY* way will only be failure…they proved that, at the shareholder’s expense too.
I really didnt like that person. Mike is right, he was horrible and they should have fired him earlier. i liked Dave Thomas way better!