Why Soho House maybe so over

Soho House, the nu defination of cool is over. Or at least I think it is. Why? Because when technology companies start having product launch related parties at the Soho House, you know the IT crowd (pun intended) has totally moved on. [Intellibank is having a product launch party at Soho House on somedateicannotreveal. The company makes something called XRM. Huh!]