What do Uber & Google have in common?
Just as two people can have similar personalities, two companies can have a remarkably similar approach to business. Google may be more than 15 years old and a search-and-advertising behemoth, and Uber may be a five-year-old startup remaking urban transportation. But they think the same.
Google came of age when search was inefficient and cluttered, and made it simple and easy to find what you wanted online. Then everyone got broadband, and Google could use speed as a strategic weapon. It saved copies of the most-searched pages so it could serve them up even faster. The cost to search in terms of time and effort became infinitesimal. Then Google used data on how and what we searched, and went on to become even better at predicting what we wanted. “I’m feeling lucky” isn’t an accident but rather a lot of data used smartly.
Uber, like Google, is taking a highly
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