Om Malik is a San Francisco based writer, photographer and investor. Read More
How to make jeans smell better

Denim fanatics can go to extreme lengths to break in their “pants.” Sometimes that means that jeans develop a certain odor. Well, in order to fight that smell, retaW, a beauty products company in Japan has created Fragrance liquid for Denim. A few spritz and the smell is gone! I am much more comfortable dropping them off for a dry-clean. (via Acquire)
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i put mine in the freezer
Damn, that would make those jeans really “cool”
When it’s 110 degrees in Delhi (today), frozen pants would be welcome! 🙂