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Om Malik is a San Francisco based writer, photographer and investor. Read More

Denim fanatics can go to extreme lengths to break in their “pants.” Sometimes that means that jeans develop a certain odor. Well, in order to fight that smell, retaW, a beauty products company in Japan has created Fragrance liquid for Denim. A few spritz and the smell is gone! I am much more comfortable dropping them off for a dry-clean. (via Acquire)
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i put mine in the freezer
Damn, that would make those jeans really “cool”
When it’s 110 degrees in Delhi (today), frozen pants would be welcome! 🙂