3 thoughts on “Some ads just work”

  1. I love the visual simplicity, but as a piece of communication, it works well only where the consumer benefit is self evident. Hence, the obvious similarity – and effectiveness – for Google. But imagine if Fitzgerald weren’t already a well know author. Imagine you’re in a commodity business, with product parity. However, as an entrepreneur, where I think I’m wasting myself unless I’m building a better mousetrap or reinventing the world, the world view that this kind of advertising espouses is something that personally appeals to me.

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