I love the simplicity of this ad — product, message, action. It worked in 1925 and it works for Google even now. Maybe Facebook should take a hint. The ad appeared in The Princetonian and was published by The Literary Man and I found it on Paris Review.
agree simplicity wins… we are living in Bladerunner online and in reality (and soon in augmented reality)
I love the visual simplicity, but as a piece of communication, it works well only where the consumer benefit is self evident. Hence, the obvious similarity – and effectiveness – for Google. But imagine if Fitzgerald weren’t already a well know author. Imagine you’re in a commodity business, with product parity. However, as an entrepreneur, where I think I’m wasting myself unless I’m building a better mousetrap or reinventing the world, the world view that this kind of advertising espouses is something that personally appeals to me.
agree with @saiphul, only works when you have already established yourself.