“Half the money I spend on advertising is wasted; the trouble is I don’t know which half” quipped John Wanamaker, US department store merchant. Perhaps we should recast that adage to, “most of my cable TV bill is wasted, the trouble is I don’t know how much.” This data from Nielsen shows that it is pretty much most of it. According to them average US TV households watch less than 10 percent of channels they receive from cable and satellite providers on an average. That’s a lot of television channels that no one wants, except cable companies who can charge carriage monies and also the consumers. Now they want to do the same with broadband. It makes me sick. Why don’t we have a la carte buying options — because it is not suitable for cable companies, which are nothing but a government sanctioned monopoly. For me, more is just more, not better!