HTC's You Ads Pwn Yahoo's You

21 thoughts on “HTC's You Ads Pwn Yahoo's You”

  1. These ads are supposedly a direct reflection of the style and attitudes of the CEO of HTC instead of a campaign invented solely by some marketing exec to position and sell a product. I really enjoyed them. The ads have inspired me to want HTC to succeed.

  2. I’m also a big fan of this commercial. It’s advertising like this that makes me want to reward companies with a purchase. . . . But I seem to be doing the opposite. My Hero is packed up and ready to return, and I have a DROID in my near future. (And ironically, I’m NOT a fan of the iDon’t commercials.)

    I guess in the end, it’s all about how the product matches the consumer. And timing is everything.

  3. Om, cool article. Just a quick note: HTC is no longer a white label device manufacturer, I believe they’ve completely exited that space and are now 100% branded OEM.

    1. Agreed… I think they are transitioning into this new brand and the ad campaign is part of that effort. I really applaud them from taking this massive step. Interesting company which shows that upstarts can become mega-consumer brands in this day and age

  4. I am also a big fan of this ad campaign. Compared to the Droid comparative ads that point out iPhone’s shortcomings, this positions from the positive, which I think will score more points with consumers. Very well executed creatively, and clearly based on strong marketing research and understanding of the target audience. Well done, HTC!

  5. This is a great ad, and pays off the mysterious “you” billboard’s I’ve seen all around Los Angeles for weeks. Compare this to Yahoo’s ad (just an uninspired montage of stock footage and international scenes) and it’s miles ahead. I knew little about this company before, but they score points for their style. The music is a remix of Nina Simone, the original version also played at the end of The Thomas Crown Affair.

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