It's Droid, Droid, Baby

22 thoughts on “It's Droid, Droid, Baby”

  1. Does anyone feel like the name “Droid” was an insanely dumb name to dub a phone? Perhaps I just like how HTC names their phones. For me, when I talk to people about the phone they don’t like the name and are almost immediately interested in the eris due to its smoother, less geeky name. Just my 02.

    1. Ummmm, Braden…”droid” is short for “Android”.

      Verizon licensed the name from George Lucas in an effort to make a sharp marketing distinction from the “touchy feely”, “saccharine” marketing Apple uses for the iPhone.

      Verizon spent millions in market research on the name, and the cultural distinction is perfectly embodied in the first Droid TV ad:

      1. @Todd…. +1

        @Braden,

        You’re correct that Droid sounds geeky, however it is targeted to gadget geeks. Additionally, Verizon did an outstanding job researching attitudes towards the name and marketing a tie-in campaign to the Android operating system. It is an example of text book “riding the coattails” of a successful product. The “iHome Audio” product line is an example of the same type of marketing execution except these products tie to Apple’s iPod and iPhone products.

        Verizon deserves major kudos for their execution on Droid marketing.

        My $.02.

        Best.

    2. “Droid” rolls off the tongue very easy. “Dream” or “Hero” do not. Imagine the scenario where you’re out and about with your phone and you want to show something off to your friends.

      “Hey guys, check out my Hero”

      or,

      “Hey Braden, what kind of phone is that you got? Oh, this? It’s a Dream”

      Yeah, I can see the laughter following.

      or,

      “Hey Braden, what kind of phone do you have? Oh, I got a Droid. Cool.”

      See the difference? Droid works.

      1. Eh? How does “Droid” roll off the tongue any easier than “Dream” or “Hero” – in fact I think that “Dream” and “Hero” are easier to say. Your examples didn’t exactly prove it in my opinion.

  2. The name Droid is perfect…trendy, futuristic and easily marketable. You won’t forget “Droid.”

    You like HTC? Name me one phone from last year. Can’t do it when you have 1000 phones released every year.

  3. Zung by people who don’t think about the average consumer. Don’t get me wrong, Droid is super cool to me and everyone who will post on this post but you…myself, we make up such a small amount of purchasing power it isn’t funny. Remember, the “average” folk I mention above are the people who click next a lot until they get what they think they want.

  4. I am still surprised by this reported demand for the Droid. I think the iPhone is far superior to it – may be it simply reflects the lack of decent options on the Verizon network. If the iPhone is ever offered on the Verizon network, it should vastly outsell the Droid – at least in it’s current form.

    1. Have you even checked out the Droid? Probably not. I had an iPhone and now the Droid, and believe me this phone is very much on par with the iPhone. I wanted the iPhone on Verizon for awhile, but since picking up the Droid I really couldn’t care less.

      1. I’m a power iPhone user but the Droid is definitely solid competition to it….this phone is very impressive in several areas and the biggest bonus is being on VZW network

    2. I believe the Droid is on par with the iPhone, but it’s really just the fact that Verizon finally has an Android phone that’s selling this device. The Eris doesn’t count because it’s still using old hardware (ARM11 CPU) and an old version of Android. Not exactly comparable.

      As soon as Verizon has another Android phone with cutting edge hardware no one will care about the Droid anymore. It’ll never be like the iPhone where it’s known far an wide for years. Android may get that status, but not Droid.

  5. Rob – I’ve had the Droid since it came out and used the iPhone for 2 years. Several of my issues are minor and a few are major: a minor one for example is when you punch in the phone number (and before you hit dial), the iPhone does a look up in Contacts and shows the name of the person the number is associated with, while the Droid does not (you have to dial the number for that look-up to kick-in); a major problem is that the battery cover keeps falling off. The iPhone has well-thought through UI and usability elements that other mobile OSs lack – Android does a decent job, but is not quite there yet.

  6. It was good to see Motorola making a comeback. It just goes to show that for the industry, remaking yourself usually must start at the top.

    Droid was certainly a coup. HTC was early out of the Android starting gate and could have extended their dominance had they chosen to produce a Snapdragon based model when they could have. Instead, they choose Windows Mobile for their first Snapdragon device, a tactical and strategic error in my opinion. Of course, the Nexus One could have figured into the decision.

    I wish Motorola success. The increased competition in the Android space in particular and the smartphone space in general will be good for all of us.

  7. DROID is a cool name as far as I’m concerned. But whatever the name, the Motorola Droid the best smartphone/device out there right now. Whatever replaces it as “king of the hill” will probably be … another Droid OS device!

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